DePaul Barstool
I manage and run DePaul's Barstool page. When I first joined the Viceroy internship program, my school's account had just around 6,000 followers on Instagram and 900 followers on twitter. After being in charge for only 2 years, I've been able to greatly increase our digital following. As of April 2021, DePaul Barstool has 14.5k followers on Instagram and 2.2k on twitter. I also pushed the program further and created a TikTok for Barstool DePaul. I built it from the ground up and now the account is sitting at 40.1k followers with over 1.3M likes. I also work to run events with local businesses as well as promote/sell merchandise for Barstool Sports.
As A Digital Campus Ambassador I...
- Run our parent company’s college social media brand accounts associated with DePaul University
- Communicate with our Headquarters in New York, NY on a weekly basis to provide updates to my supervisor on new initiatives and performance
- Coordinate on-campus events with local bars and vendors
- Facilitate promotions, contests, merchandise sales in junction with our parent company
- Manage a team of people in order to help promote content creation
- Maintain an understanding of current social issues/concerns of the campus
Birds Aren't Real: Chicago
Birds aren't real was started in 2017 and until 2018 was only run through one instagram account. In 2018 I joined the team and led the push to establish B.A.R. accounts across the country. Birds Aren't Real is a satire campaign pushing the idea that all birds are actually government surveillance drones. More about the account can be learned at Birdsarentreal.com. The idea that we built is that by creating a large social media presence promoting this joke, we can sell mass quantities of B.A.R merchandise. We sell high-quality clothing as well as stickers with a focus on clean, crisp, and sleek design. After being on the team for a few years, I've grown my Chicago chapter from nothing to 3.7k followers. Additionally, I have played a major role in growing our main account from 10k to 315k followers. I am currently still the second largest B.A.R account and play a leading role in brainstorming future marketing campaigns as well as content creation.
Birds Aren't Real: Chicago Instagram Birds Aren't Real Instagram
The MAS Ink (TMI)
- Lead and manage a team of three employees
- Work with TMI and our clients to promote upcoming and active projects
- After finding new sources and carefully crafting promotions, I work with our designer to create visually appealing PR posts
- Schedule posts so that TMI clients can recieve high quality PR right when they need it.
- Use Zoho Social to write and schedule posts
- Use Linktr.ee to schedule links for Instagram
Laura Schwartz Live
- Work with Laura to promote her upcoming and recent Public Speaking events
- Use Hootsuite to write and schedule posts